Client:
ANZ Bank
ANZ’s Facebook Live Series
ANZ wanted to provide authentic advice to small businesses and start-ups. Leveraging a partnership with business mogul Naomi Simson, we created an interactive Facebook Live series where Naomi interviewed other Australian entrepreneurs.
Case study
Results:
6.9 million people reached
86,000 active engagements
ANZ became an early adopter of the Facebook Live feature in Australia, which resulted in being named as a best practice example by Facebook Australia.
Promotional content and episodes
In the lead-up to each episode, we would create and promote content for the episode, its guest, and the topic. These would target small business owners or people with similar passions, then retarget them on the day of the episode.
After the show aired, they were then promoted through Facebook and uploaded onto YouTube.
