Client:
ANZ Bank
ANZ’s PawPay
On April 1st, ANZ Launched the new ANZ PawPay, a device that would allow your feline friend to finally assert their own independence from their hoomans... or at least that's what we told the internet. We merged one of the Internets favorite topics of cats with people’s least favorite interests of finance.
Executions:
Content video
Facebook results:
250k+ views
1,500+ shares
5,000+ interactions
We had such positive feedback from followers and over a quarter of a million views. We even made it onto the bible of the internet, Buzzfeed, as one of the years top April Fool's jokes.