Dairy Destinations

With the pandemic still affecting our country’s tourism, it’s now more important than ever that Victorians start exploring their own backyards.

Idea:

Working with Air BnB and Dairy Australia, we curated road trip guides across the state and created new farmer hosts out of those with picturesque farms in Victoria’s famous dairy regions.

Launch event

Launching the Dairy Destination initiative, we invited key media and brand ambassadors to the “Milk Bar,” where they could snack on Gooda, goat’s cheese, and other dairy goods while planning their next vacation around Victoria.