Client:
The Selah Way
Foundation
A not for profit organization dedicated to ending sex trafficking and sexual abuse in America.
Once Upon A Crime…
“As girls, we grow-up with Cinderella stories, and the traffickers know this.” Iryna, Sex Trafficking survivor.
The Once Upon A Crime series disguises true stories as fantasy tales before revealing the grim reality: A real-life predator can be dressed as a child’s knight in shining armor. The campaign launched with radio and print media placements around the Country.
To expand the campaign for traditional, digital, and social media, new language was created in a similar tone as the original three stories for future expansion.
