Client:

Yellow Pages

Yellow Pages wanted to create a film-driven campaign to help inspire people across Australia to get baking as part of their partnership with the Country Woman’s Association.

As such, we created An Ode to Baking, celebrating those baking and making food that brings people together. The broader campaign was a winner of the PRIA 2017 awards for best Community Management in the PR field.

After the positive response to the video, we were asked to developed a 30sec TV spot for key regional areas. This involved further reshoots and styling of the winning food reciepes.