Client:

Chris’ Dips

Dip Deeper

Chris’ Foods owner and founder, Christos Tassios, believed that good food brings people together. With this foundation, we positioned Chris’ Dips as a no-fuss invitation for real conversation; meaningful or meaningless, but always an opportunity for a memorable chat.

Leveraging Chris’ Melbourne United partnership, the campaign began with a “mentor and mentee” meet-and-greet, followed by a vegan and a butcher having a yarn.

Full episodes

OOH and digital assets

Displayed for path-to-purchase, we kept the spirit alive of good conversation and good company.

R U OK, Chris?

In Australia, it’s estimated that 45 percent of people will experience a mental health condition in their lifetime, yet we still struggle to start a conversation about it.

As a brand starting good conversations, we set out on a mission on R U Ok Day to ask the Chris’ of Australia, from one to another, R U OK?

Results:

We reached out to Chris' all over the globe and got replies from Dr. Chris Brown, Chris Bath, and Christie Nicolaides, as well as other every day Chris’. All responses were positive and the support for this great cause grew.