Client
Palmer’s
America’s #1 Cocoa Butter Brand
Building Relevance
As a 175+ year-old legacy brand, Palmer’s had become stagnant, focusing on transactional style advertising that wasn’t attracting a younger audience. We practiced patience and changed Palmer’s brand relevance for the better, with content and ad placements increasing their total revenue by +24%* (scroll). The below campaign is just one of the creative ways that made that increase happen.
Show Yourself Love
Show Yourself Love celebrates the practice of self-love, in the mirror, where it really begins and ends—because the hardest person to love can be yourself 🧡
*compared to 2019—2022 reporting on social and digital retail sales. Over the span of three years, from 2023 to 2026, paid social and digital placements increased total sales volume by +15% , and overall, +79% increase in profit ROI on our partnership.
Over four years, from 2022 to 2026, we saw the greatest increase of organic brand sentiment on META, with a +40% increase in followers, +576% in engagements, +484% increase in impressions.
The story on Tiktok was a little different, as the brand had no presence on the app before 2022, so we started from zero. Palmer’s has had a +390k increase in followers, +3.77M increase in unique engagements and +476M in unique impressions (and still growing) as of 2026.