Client:

The Australian Human Rights Commission

An independent third party which investigates complaints about discrimination and human rights breaches.

Racism.
It Stops With Me.

Based on Peggy McIntosh’s critical race essay, “White Privilege: Unpacking the Invisible Knapsack", we invited media personalities and every day Australians to discuss the impact racism has had on their lives by answering some tough questions.

For this campaign refresh, we modernized the campaign’s message to include how racism operates at institutional levels as well as interpersonal levels, and provided people with the tools to recognize and address it.

Winner
Agency Campaign of the Year,
NSW Premier’s Multicultural Communications Awards.

B&T Award Finalist