Show Yourself Love

As a 175+ year-old legacy brand, Palmer’s had become stagnant, focusing on transactional style advertising that wasn’t attracting a younger audience. Show Yourself Love celebrates the practice of self-love, in the mirror, where it really begins and ends—because the hardest person to love can be yourself 🧡

Not only did we shift how the brand appeared, but where it appeared, delivering platform native creative that help increased Palmer’s following by 67k+ in 4 months on TikTok.